On Advertising

1940sponds_grande
Be fluffy, get laid

I have a morning ritual and it goes a little something like this: roll out of bed at least 20 minutes after Glynn, have a wee, head to the front room with my hula hoop (on a good day) and flick on the TV.

I know this is a horrible habit but like I say, this is my ritual and it’s won’t be changing any time soon. I also like to hula hoop in front of the TV in the colder months and on miserable days. Hey, at least it’s still a workout.

At the moment my morning programmes of choice are: Will & Grace until Happy Endings starts at 7.25, then the end of Made in Chelsea (repeat) once that is done. Again, not something to be proud of, but I like to wake up slowly and other people’s drama while I put my face on isn’t the worst way to do it.

One thing I have noticed of a morning, and maybe throughout day time TV in general, not that I have the opportunity or inclination to indulge, is the steady flow of infomercial goodness. It’s not quite your tin cans being sliced up by kitchen knives as slim as a feather, but we’re heading that way. The biggest difference I can see is that all these adverts have the same thing in common: they’re designed to make us feel bad.

Shocker, innit? I mean, what, advertising geared towards women, making women feel AGAIN like they aren’t good enough? Big shock.

It’s a tale as old as time and it’s knackering me out. I mean, I haven’t got time to worry constantly about blotchy skin, acne, facial hair, fuzzy legs, saggy neck, ageing jaw line, stretch marks and all the flab, all over my body. Do you? Why is all such a big deal and why, oh why can’t we just get on with things, in our own imperfect way? I think I might be done with it.

Which, of course is easy for me to say today, as I’m wearing a pretty dress and the sun is shining. Catch me on an overcast Wednesday when my skin is breaking out, and I’ll be nodding my head in total agreement.

“You’re so right, over-enthusiastic American TV presenter and star of Dancing with the Stars, I can’t take any more awful days because my skin looks so shit. Here’s my credit card number, do what you will as long as you make me desirable and therefore worthy of love!”

Here’s a thought: maybe I should just try to get on with life. Do only the things I love or focus my attention on something useful like, I don’t know, getting a new job? Rather than continuing to sit, worrying about my horrible face. Which I do, I worry about it every single day without fail, even on the pretty dress days.

The truth is, I don’t have the beauty regime to match my morning routine. If I remove my eye makeup at the end of a day, it’s a good day. I wash my face in the shower and sometimes, if I can be arsed, I moisturise with something I bought for the witty name.

I have hairy legs and I rarely shave my pits because ingrown hairs are the thorn in my side. They are painful and unsightly. Far more unsightly that a little bit of cute fluff which is soft and strokeable. Put that in your pipes, infomercials, this girl has fuzzy pits!

I’ve got a bumpy, lined neck too, stretch marks from getting boobs quickly as an adolescent. I’ve got flab for days and hands that are stumpy and starting to look old (GREAT NAILS THOUGH). Sometimes I sport a slightly red chin, have a greasy nose, cellulite a-go-go and my pièce de résistance: a scowl line beneath my fringe that my mother warned me would stick around if I didn’t start smiling more. Despite this massive list of defects, I’m loved (and have a fit husband who has sex with me, willingly). What’s more, I’m happy.

Sometimes I wish for a skinnier tush, who doesn’t? But the fact of the matter is, I worry. We probably all do at some point. I’m trying to love myself more each day and to remember that the perfect ideals foisted upon me (us) by society aren’t the only way. They never were.

So, to all those ads peddling hair removal gadgets/creams and lotions/potions and spells for a younger/smoother/thinner me, I say: not today thank you.

8 thoughts on “On Advertising

  1. Bravo! I have things I abhor about myself (my body), and it literally consumes my energy, creeps into my dreams, alters my day to day plans. And you can get so wrapped up in those things you assume you are the only person dealing with them and everyone else is carefree, fatfree, fuzzfree, spotfree! So thank you for sharing – a wonderful way to cancel out those awful, ubiquitous, body shaming messages we are bombarded with constantly.

    Liked by 1 person

    1. Thank you so much for saying that Ems, it’s all so exhausting isn’t it? It is good to know I’m not the only one consumed by these thoughts, but it hurts to know my beautiful friends don’t feel beautiful either, most of the time anyway.

      It’s hard to deprogramme yourself when you’ve spent your whole life (so far) thinking a certain way and being pushed in a certain direction but it’s worth kicking back. I’m going to try my hardest anyway. Big hug to you, love you’ve made my night x

      Like

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